Swot Analysis Of Hyundai Motor Company Swot - 3090 Words

Assessment Task One Background Case Study 1. SWOT analysis Hyundai Strengths Weaknesses Serving Worldwide Research and development Shortage of spare parts Product recalls Opportunities Threats Develop fuel efficient cars Provide training to dealers Exchange rates Competition (Hyundai Motor Company, 2015) GM Strengths Weaknesses Strong brand portfolio Strong presence in China High cost structure Brand dilution Opportunities Threats Positive attitude towards â€Å"green† vehicles Changing customer needs Rising raw material prices Intense competition (General Motors SWOT | Marketing Teacher, 2014) Ford Strengths Weaknesses Strong brand awareness Affordable American brand Low-end car manufacturer Be late in innovation Opportunities Threats Enhancing brand awareness in emerging economies Innovative for new models (Hybrid) Global slowdown in car consumption Fierce competition in the global market (Ford Motor Company SWOT analysis 2013 | Strategic Management Insight, 2013) Toyota Strengths Large recalls Weaknesses Trusted brand Innovative culture Large recalls Weak presence in the emerging markets Opportunities Threats â€Å"Green† attitude Growth through acquisitions New emission standards Intense competition (Toyota Motor Corporation, 2015) 2. Product Portfolio Hyundai The Hyundai brand power continues to rise, with brand value estimated at billions. Public perception of the Hyundai brand has been transformed as a result of dramatic improvements in the quality of HyundaiShow MoreRelatedHistory Development And Growth Of Hyundai Motors1634 Words   |  7 PagesHistory Development and Growth of Hyundai Motors Hyundai Motor Company is an international automobile design and manufacturing firm which is based in Korea. The company has several subsidiaries with operations in other countries such as America, China, Russia and other smaller sales outlets all over the world. The major focus of the company is in the design, development as well as manufacture of automobiles and also the crucial parts of motor vehicles. It has a close focus in the heavy duty automobilesRead MoreSWOT Analysis in KIA Motors Company Essay1103 Words   |  5 Pagesï » ¿ SWOT Analysis in KIA Motors Company Owais Osama Al-Ahmar 200921023 AlYamamah University Constantine Pithithutis 13-06-2012 Contents 1- Contents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 2- Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 3- Strengths †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 4- Weaknesses †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 5- Opportunities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 6- Threats †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 7- Evaluation of SWOT analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 8- Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 6 9- References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Read MoreMahindra E20 Case analysis1636 Words   |  7 Pagesï » ¿ Contents I. Introduction II. SWOT Analysis III. Marketing Mix Strategy of Mahindra E20 IV. Market Share and Sales Analysis V. Conclusion Introduction: Mahindra e20, previously called Reva NXR, it is an urban electric car hatchback, manufactured by Mahindra Reva Electric Vehicles. E20 is the successor of REVA G-Wiz successor and was developed by basing REVA’s technology. E20 was launched in India in March 2013 at a price range of Rs 6.5 lakh to Rs 8.5 lakhRead MoreCompeting World Markets : Business Strategy1969 Words   |  8 PagesStudent’s Name: Professor’s Name: Class: Date: Competing World Markets Companies activating on the same industry are competitive firms, or rival players on a market. As the businesses emerge into globalization, they compete on a global marketplace, in different world markets. Whether there are two or more companies that activate on the same market or industry for a longer time or there are new players on an existent market, the rivalry between competing firms is framed under the term competitiveRead MoreSwot Analysis for Any One Automobile Brand1534 Words   |  7 PagesQ. Conduct a SWOT analysis for any one automobile brand of your choice. How will this analysis help in planning marketing strategies for the brand? Ans. SWOT Analysis General Motors: Introduction General Motors is an omnipresent company in the United States, a company so essential to the overall health of the U.S economy that it spawned the phrase â€Å"as GM goes, so goes the nation†. Long known for the manufacturing of cars, trucks and automobiles, General Motors has also engaged in finance and insuranceRead MoreThe Hyundai Motor Company: Organizational Overview2136 Words   |  9 Pages[Student name] [Instructor name] HYUNDAI INTRODUCTION Hyundai is a great player in the automobile industry. The company was found in 1967 in South Korea. The company has multibillion dollar sales every year and it sold one million vehicles in 2003 alone. Choong Ho Kim and is currently the CEO of the company and Gap Han Yoon is the Co-CEO. ASSESS CURRENT ORGANIZATIONAL DESIGN STRUCTURE The Korean culture is very evident in the Hyundai company. The company does not believe in concentration ofRead MoreCompany Overview Of Kia Motors Corporation2787 Words   |  12 PagesCompany overview: Kia is one of the leading automobile manufacturers based in South Korea. They manufacture and sell a broad line of automobiles such as commercial, passenger and recreational vehicles. They also contributed in the technology making of eco-friendly cars such as the hybrid electric vehicles. In South Korea, Kia has six research and development centers and three operational hubs. Their vehicles sell in many places such as: America, Western and Eastern Europe, the Middle East, AfricaRead MoreHyundai Case Study1169 Words   |  5 PagesAbout HMC The Hyundai Motor Company (HMC) is the largest South Korean automobile manufacturer, which is the fifth largest automaker in the world. In 2006 and occupied the 10th place in the world ranking of OICA. In 2007 Hyundai again have excellent grades in initial quality survey by JD Power, one of the indicators of the industry most respected and that measures the performance of cars and customer satisfaction during the first 3 months of use. In Korean, the word Hyundai means modernity†Read MorePorters Five Forces Model1662 Words   |  7 Pagespricing. Furthermore, even though Chinese auto industry has just begun to grow within the last 20 years, the Chinese local car manufacturers has already owned more than 40% of the car market share in 2013 (Marklines 2013). Therefore, the new entrant company might become a threat to GM Korea due to the emerging auto manufactures in China. Secondly, the threat of the substitute products or services is another significant factor to affect the industry, and new energy vehicles would be one of the kinds thatRead MorePorter s Five Forces Model1611 Words   |  7 Pages Furthermore, even though Chinese auto industry was just started to growth for less than 20 years, the Chinese local car manufactures has already own more than 40% of the Chinese car market share in 2013. Additionally, newly formed Chinese auto companies will certainly become a huge threat of new entrant for GM Korea. Secondly, the threat of the substitute products or service. New energy vehicles would be one of the kind that exerts revolutionary impact on traditional car industry and GM is included